Most stores send every subscriber the same emails in the same order. We split people by what they’ve done and write each email around what’s stopping them from buying, or from coming back.
Your emails sit next to four other brands offering the same 15%, in almost the same words. Nothing in the subject lines gives anyone a reason to open yours.
Search mail
1–6 of 248
Primary
Promotions
Social
AI phrase
Same offer
AI phrase
The psychology behind every step.
We build every step on behavioural psychology, the research on how people actually make decisions.
Stores with proper flows make 30%+ of their revenue from email, and a lot of it comes from customers ordering again. Most make around 12%.
People get different emails depending on whether they’ve bought, and what they told us in the pop-up.
This is one small example. Every flow is built around your brand, your customers and what makes sense for your store, using how people actually decide to buy.
We design around your brand's look, then pick the format each email needs, from a creative concept to a personal note from the founder.
01
Audit
Flow review
Repeat rate
Margins
We start with the product and the people buying it: why they buy, what makes them hesitate before ordering, and what brings them back for a second order. That decides what your flows need to say. Then we look at what they bring in now, how many customers order again, and what your margins allow.
02
Strategy
Customer paths
Logic splits
Offers
What we learned turns into a plan for every flow: which email deals with which doubt, in what order, where an offer makes sense, and when to ask for the next order.
03
Write & Design
Copy
Email design
Creative Concepts
We write and design every email ourselves, for your brand specifically. You see the full set before anything goes live. Each one is built around how people make decisions, and why someone buys now or waits.
04
Build & Launch
Setup
Testing
Monitoring
We build every flow with the logic behind it: what triggers it, where buyers and non-buyers split, and which segments see which offer. Builds usually take 2 to 3 weeks.
Wellness · DTC
In January, we took a step back and rebuilt every flow in our own store from scratch. In the first month, email revenue grew 51%.
33.40%
Of total revenue came from email
Email revenue after rebuilding our flows
From email in the first month
That’s how we learned what email can do for a business when it’s built properly. Most brands set their flows up once and haven’t touched them since.
We spent a long time getting ours right, testing offers, splits and flow logic and rebuilding more than once until it worked.
Now the business needs less of us day to day, and we want to help more brands get their email to the same place.
FOUNDER, ALDER
Ivay Val
FOUNDER, MYCO
Gian Andrea
Your flows keep working after they’re built. The price depends on how many flows and splits your store needs.
We plan and build the flows your store needs most, and adapt the strategy to fit your budget. You get a quote after our first call.
/ one-time
What’s included
An audit of your store, current flows and customer data before we build anything
Welcome emails that change based on who signed up
Abandoned cart and checkout flows with separate paths for first-time and returning customers
A post-purchase flow that leads to the second order
A pop-up built around your brand and your offer
Every email written and designed from scratch for your brand
Tested end to end before anything goes live
SMS flows, if you run SMS
After the build
/ month
What’s included
Weekly campaigns planned around your launches, holidays and new creative angles
Offers based on what each customer bought, and when
A/B tests, with winners rolled into your flows
Your list kept clean, so emails keep landing in the inbox
A clear monthly report on what email brought in, what’s working and what we’re changing next
SMS campaigns, if you run SMS
Do you only work with Klaviyo?
We prefer to work in Klaviyo, and if you’re on another platform, we can move you over. If switching doesn’t make sense for your store, we’ll work with the platform you already use.
How is the price worked out?
Do you work with every kind of brand?
Do you work with brands that haven’t launched yet?
What if the flows don’t perform?
Do you offer performance-based pricing?
Do you only do strategy, or the full build?
Do you only do email and SMS?
How long does a build take?
Do you also do SMS?
My product is a one-time buy. Does email still help after the first order?
How soon will I see results?
Is there a minimum contract?
A short call to look at your flows, how many of your customers come back for a second order, and whether it makes sense to work together.
